Salesforce is one of the world’s leading CRM platforms and provides a plethora of ways to make use of customer data to better identify trends. By integrating with Salesforce Cloud, any business can perform better by making use of the Sales, Marketing, and Service related features.
Salesforce Sales Cloud will allow you to best make use of the data stored in the system to be used by your sales team to cross-sell, upsell, and retarget those customers. Maintenance of profiles will be done in the cloud, and updates will be automated based on whether a purchase is made by that customer or not. Customized reports are made based on any metric, for the analysis of profiles.
Salesforce Marketing Cloud consolidates your Marketing efforts within the CRM. It is a robust solution that will work with emails, social media, or advertising strategies. Create emails with appealing designs from predefined templates as well as record their performance in email campaigns. Maintain customer engagement by creating content so that people keep talking about your brand by tracking your performance and what is working. With Advertising studio, find the perfect slots to advertise in and check where to spend, all on one platform.
Automation is the focal point when it comes to the Salesforce Service Cloud. Use AI-powered chatbots to handle customers while you’re not addressing them directly. All the information on a customer will be displayed in front of you while you are on a call from them. Put all your social media in one place and direct customer questions directly to the support team.
